Digital Marketing Tips that every Marketer should know in 2023
Insider tips by Marketing expert Neil Patel.
I recently came across a very informative and thought-provoking youtube video by Neil Patel — a well-known serial entrepreneur and marketer. As someone who always keeps an interest in knowing about digital marketing. I found his insights to be extremely valuable.
In this article, I am going to share the key points with you, which are discussed by Neil and I am sure that every marketer will find this helpful.
1) How to improve SEO in 2023?
Neil explained the significance of generating links in a website to achieve higher rankings in search engine results. This was one of the key takeaways from Neil’s discussion.
Neil further mentioned that in today’s competitive marketing environment — By simply creating great content is not enough, you need to focus on building a strong network of links on your website.
It can be done through the help of free marketing tools that will help you to generate natural links.
Here, checkout the amazing process of linking yourself with other people in your blog post.
He pointed out important hardships faced by small businesses regarding their online visibility because they find it difficult to compete with big companies online. In this case, the only solution is improving the SEO which always helps to rank up in Google even if you are not that financially capable.
2) Neil’s viewpoint on AI content creation
While artificial intelligence is vigorously taking human space in content creation, Patel cautioned not to solely depend upon it.
He emphasized that AI cannot fully replace human work and effort like experience, expertise, and authority as it generally requires a human touch. AI can truly assist you in generating content and identifying relevant keywords but it requires deep training and machine learning which again ironically requires human interference.
Neil cited this with an amazing example — “The Google search engine is a household of billions of relevant and irrelevant information. Therefore while training these types of LLM models let’s say ChatGPT, were fetched with both types of information.
So here arises a risk of wrong and irrelevant generation of info
“So how will we create fully legitimate content? And we can’t fully blame it because the model will generate according to its trained data, right?”
Thus human creativity and critical thinking will remain always essential for creating high-quality content that will match the taste of the audience.
3) Ubersuggest by Neil Patel
Neil also introduced a free SEO tool known as uber suggest. It was personally developed by him.
Ubersuggest provides valuable insights for keyboard research and competitive analysis. It helps businesses to identify profitable keywords and determine their difficulty, volume, competition, and much more. It serves as a valuable resource for marketers in optimizing their SEO strategies and improving their website’s search engine visibility.
According to Patel, they bought Ubersuggest for $120000 and spent millions to modify and improve it.
4) Keyword Research and SEO tips
Neil Patel shared some of the most powerful and latest tips related to SEO and keyword research.
· He suggested — look for those keywords which have over 1000 searches in a month but you must keep in mind that ranking number 1 doesn’t guarantee 1000 clicks on your website.
· He pointed out an important mistake that many marketers do- not being consistent with their content, and not updating their old content, for example, let’s take Wikipedia whose website always comes at the top of search results every time- this is because they always update their content regularly.
· Patel also discussed the importance of combining SEO with paid search marketing, email marketing, and social media marketing, so that businesses can make each channel profitable and successful.
5) Global expansion by targeting less competitive markets
Another master tip that Patel recommended to grow your businesses globally is to target the audience of the countries like France and India.
These non-English language countries present excellent growth opportunities due to relatively lower competitive markets.
Conclusion
SEO will always remain an important part of online marketing that will help in ranking and driving valuable traffic to websites. As a writer who keeps a niche in knowing about technology and digital marketing, I found these 5 tips and strategies to be very resourceful and informative in the long run.
By understanding the importance of links on a website, the impact of AI technologies in content creation, utilizing free tools like Ubersuggest, diversifying marketing channels, and targeting less competitive international markets, you can make your way to upgrading your digital marketing career in 2023.
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